If moms were asked to enumerate some of their most frequented places, most would probably say “supermarket”, “drugstore”, “salon” (we wish!), on their list. This makes moms the most exposed to consumer products, and because we all want what’s best for our families, we can also be considered most discerning in our choices. Most of us thoroughly check product literature, compare brands, evaluate quality, effectivity, price points. These are some factors that affect our purchase decisions.

Suffice to say, no one knows our products more than we do. We know why we like certain products, and we know what is missing in the market. You might even go as far as having a real (or mental) wish list of products that are not available but you wish had been invented or produced.

Well it might be a good time to get that wish list out, mommies. Unilab has launched an innovative online portal called Unilab Link Up, in an effort to reach out to consumers who have great ideas but need the resources to bring their ideas to fruition. [Read more]