Innovitelle launches Celeteque DermoScience
Innovitelle signaled a new beginning for skincare with the launch last Aug. 26 of Celeteque DermoScience, a revolutionary skincare line with six product lines expertly formulated to answer every skin need.
This unveiling was held in the animation area of Watsons, SM Makati and was attended not only by Unilab and Watsons Executives, but also by the media and top bloggers.
Science meets beauty
Indeed, Celeteque DermoScience brings a lot of promise and substance in a heavily saturated market that rarely allows it.
The six lines that comprise Celeteque DermoScience are:
- Hydration – expert moisturizing for sensitive skin
- Brightening – effective skin-brighteners for luminous, even-toned complexion
- Sun Care – skin's quality defense against UVA (Aging) and UVB (Burning) rays
- Acne Solutions – high-performance skin clearing for acne and oily skin
- Advanced Anti-aging – breakthrough formulations to diminish the early signs of aging
- Restorative – intensive lifting and firming for sagging, mature skin
This merging of science and beauty also gave birth to a unique partnership between Unilab and Watsons. Their combined expertise will place this new skincare category on the radar and arouse rich interest among its target consumers. The background of this partnership was shared by DVP- Innovitelle Anelle Forbes and Watsons Merchandise Controller Geraldine Sia.
Consumers were both excited and curious during the launch as they observed, approached, and stayed in the Celeteque DermoScience booth. The free skin analysis and free Dermatologist consultation were crowd-drawers; their relevance cut across gender, age, and social class. The long lines, series of inquiries per consumer, and fast-moving stocks kept the Skin Specialists too busy to pose for the cameras!
Healthy is beautiful
The launch of Celeteque DermoScience is truly a milestone for Unilab as the company strengthens its name in the skincare market. Giving birth to 31 products in only a little over a year speaks of the company’s potential in responding to the discriminating needs of this lucrative, high-involvement market.
With Celeteque DermoScience, Unilab is definitely making a strong statement—that “it’s time to treat skincare more like healthcare, because beautiful skin starts with healthy skin.” Trust only Celeteque DermoScience by Unilab, the expert skincare from the trusted healthcare provider.