Biogesic and Enervon emerged victorious in the recently concluded 19th Philippine Ad Congress held in Cebu. Biogesic’s “38” radio spot garnered a bronze in the pharma category while Enervon’s “One” TV spot got the nod for Best Cinematography-Bronze Award.
The “38” radio spot was written to push Biogesic’s efficacy for fever. Enervon’s TV spot, meanwhile showcased active lifestyles in a series of vibrant and awe-inspiring images to strengthen the brand’s ‘energy’ platform.
The Philippine Ad Congress is a yearly event and is considered the most prestigious competition in the local advertising industry. |
